Starting a beauty brand might seem like a daunting task, but with the right tools it can be quite simple! There are many different ways to get started, but it all begins with creating a brand. When crafting your brand it is really important for it to stand out in an over-saturated market. It should have personality and spunk in order to attract readers to a blog, or consumers to a product. According to Bloomberg Business contributor Gabriella Hernandez a brands personality “is one of the main points of difference in a product landscape, and a memorable one is key to making the brand stick in the consumer’s mind.”(Hernandez, 2007).
CONSISTENCY IS KEY
Whether it is with the use of logos and fonts or scheduled productivity, consumers generally enjoy familiarity. This is not to be confused with boring! It is still very important to keep your brand unique, but to also to have reliability to keep consumers coming back for more.
DEDICATION IS ESSENTIAL
As difficult as it may seem it is essential to stay focused on your plan of action. Success in such a competitive market does not come easily. The people and brands, which end up at the top of the pack, have all put in years of hard work that went unrecognized. The key in overcoming this inevitable obstacle is perseverance! Never give up, as your big break could be just around the corner.
Aios, V. (2016, December 6). 8 Makeup Brands That Almost Everyone has Used [Digital image]. Retrieved February 21, 2017 from https://theyoungshopaholic.com/2016/12/04/8-makeup-brands-that-almost-everyone-has-used-in-their-lifetime/
Hernandez, G. (2007, August 21). Building a cosmetics brand from scratch. Bloomberg News. Retrieved from https://www.bloomberg.com/news/articles/2007-08-20/building-a-cosmetics-brand-from-scratchbusinessweek-business-news-stock-market-and-financial-advice